TITLE: DR. MOSTERLEY & SONS - MILK PASTE/MILK PENCIL FULL
GCWA ARCHIVE ID / FCT: 4051A4032
RUN DATES: 11/18/2006 — 11/12/2008
ALT TEXT: An orange tube labeled Dr. Mosterley & Sons Milk Paste and an orange stick labeled Dr. Mosterley & Sons Milk Pencil. Text above reads: "We've been there too. It's the holiday season. You're home with your family. You've eaten your fill, and now you're sitting on the couch, catching up with everyone. But you can't shake the feeling that it'd be even better if you felt like you'd just drank a gallon of milk."
This poster was created by Dr. Mosterley & Sons in collaboration with GCWA. By using water
sourced from the Taupe Towers Lane WTP, the brand hoped to associate its product in the minds
of its consumers with cleanliness and health. DM&S cancelled this ad run in the aftermath
of the Kent poisoning incident.
There has been no interest in resuming the campaign.
GCWA ARCHIVE ID / FCT: 4051A4032
RUN DATES: 11/18/2006 — 11/12/2008
An orange tube labeled Dr. Mosterley & Sons Milk Paste and an orange stick labeled Dr. Mosterley & Sons Milk Pencil. Text above reads: "We've been there too. It's the holiday season. You're home with your family. You've eaten your fill, and now you're sitting on the couch, catching up with everyone. But you can't shake the feeling that it'd be even better if you felt like you'd just drank a gallon of milk."
This poster was created by Dr. Mosterley & Sons in collaboration with GCWA. By using water
sourced from the Taupe Towers Lane WTP, the brand hoped to associate its product in the minds
of its consumers with cleanliness and health. DM&S cancelled this ad run in the aftermath
of the Kent poisoning incident.
There has been no interest in resuming the campaign.